《市场营销理论与实训》课程介绍

《市场营销理论与实训》课程团队教师不断改革创新，拓宽思维，更新互联网时代营销知识，改革教学方法，把实践环节有机融入到教学过程中，培养学生的职业能力与综合素养。

  《市场营销理论与实训》已形成完备的精品在线开放课程教学系统，有丰富完善的教学资源，包括课程电子教案、多媒体课件、动画、微课视频集、在线案例题库、习题库等。课程团队教师利用互联网络和多媒体技术，科学规划在线学习资源，开展在线学习与课堂教学相结合的多种形式教学。精品开放课程网址：https://zjy2.icve.com.cn/common/courseView/courseDetail.html?courseOpenId=61mgafusk7fcftbmgshq6w

《市场营销理论与实训》课程设置了市场分析、市场定位、营销策略制定等典型市场营销任务，并依托市场营销实践教学平台以情境营销模块为基础开展营销综合实训，使学生更深刻地把握专业知识要领，提高学生岗位职业技能。

图1:电子商务实训室

图2：市场营销实践教学平台

图3：市场营销模拟沙盘实训

Introduction to the course “Marketing Theory and Practice”

“Marketing Theory and Training”, the course team teachers continue to reform and innovate, broaden their horizons, and update marketing knowledge in the Internet age, reform teaching methods, organically integrate practical links into the teaching process, and cultivate students’ professional ability and comprehensive quality.

“Marketing Theory and Practice” has formed a complete high-quality online open course teaching system, with abundant and complete teaching resources, including course electronic teaching plans, multimedia courseware, animation, micro-course video collection, online case question bank, exercise question bank, etc. The teachers of the course team use the Internet and multimedia technology to scientifically plan online learning resources, and carry out various forms of teaching that combine online learning with classroom teaching.

Here are an excellent open course URL:

https://zjy2.icve.com.cn/common/courseView/courseDetail.html?courseOpenId=61mgafusk7fcftbmgshq6w

The course “Marketing Theory and Training” sets up typical marketing tasks such as market analysis, market positioning, and marketing strategy formulation, and relies on the marketing practice teaching platform to carry out comprehensive marketing training based on the situational marketing module, so that students can understand the essentials of professional knowledge more deeply and improve their vocational skills.

Figure 1: E-commerce training room

Figure 2: Marketing practice teaching platform

Figure 3: Marketing simulation sandbox training

Figure 4: Marketing and promotion training